Here is a great article on marketing emails to millenials…however this ALSO relates to web dev for a major market segment of our population.
2. Go Mobile-friendly, or Go Home: Since millennials are exceptionally mobile-savvy, they lose patience with clunky, non-mobile optimized emails in an instant. Make sure the size and style of the fonts used is readable, use big call-to-action buttons for easy tapping and mobile devices, and always ensure that mobile marketing emails link back to a mobile-optimized site or landing page. – See more at