Capstone came to us with an identity they had used for many years looking to give it a facelift and add color, we brainstormed the possibilities and came up with the concept that homebuilding is like creating physical pieces of artwork. Livable masterpieces that facilitate life and fulfill the dream of homeownership. We started with various swatches of paint marks combining colors and finally settling on the shape and vibrancy of the current layout. The effect was Capstone immediately bolstered their customer appeal and increased their perceived value as a Homebuilder.