Your business is ready to grow, but you need someone to manage your marketing and create that growth.

The problem isn’t finding someone with the skills to help; there are plenty of skilled marketers in the world. The problem is finding the right person for the job: someone who will tell you the truth and provide the required guidance for the right price.

What you need is a chief marketing officer — a CMO — to take responsibility for all marketing endeavors. But CMOs require salaries many mid-sized businesses can’t afford.

Enter the fractional CMO.

What is a fractional CMO?

A fractional CMO is a marketer who works with businesses for a fixed amount of time in a given month, often just a handful of hours. In other words, they dedicate a fraction of the time that a regular CMO would spend on the company, and they receive a fraction of the pay.