The Costs of an Email Marketing Effort in 2024

How Much Does Email Marketing Cost? Pricing Guide 2024

Email marketing is one of the most cost-effective marketing channels. Businesses generate an average of $38 for every $1 spent on email marketing.

That’s pretty impressive. But what does email marketing cost? 

In this guide, you’ll find everything you need to know about email marketing costs. From email marketing tools and list building to handling your activities in-house, outsourcing, and more. A comprehensive cost and pricing guide for everything email marketing.

How much does email marketing cost?

Email marketing is a marketing channel that scales with the size of your business. But how much should you expect to pay for email marketing?

The Average Price of Email Marketing Software

You’ll spend between $0 – $99 with list of 5.000 email contacts for SMB email marketing software per month if you are managing your email campaigns yourself. The price increases with the size of your email list. For instance, once you exceed 50.000 subscribers, expect to pay around $270. 

SMB Email Marketing Software Price 

Here is a quick overview of the correlation between list size and price range of SMB email marketing software.

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