By John Terra, Media Shower


Once upon a time, if an individual or a business wanted to make sure their site ranked near the top of search results, they engaged in a number of tactics collectively known as Search Engine Optimization, or SEO for short. Although there are a plethora of terms describing various SEO types (black hat, white hat, internal, external), it all boiled down to this: Do whatever it takes to get the site at the top of search results and drive that traffic to the site itself by any means, fair or foul.

Today, SEO rules are in a continuous state of evolution. The Internet’s 600-pound gorilla of search engines, Google, is intent on improving the quality of the material that comes up in search results by changing their algorithms. But rather than lament the end of free-wheeling, dubious SEO methods, site owners should see this as a valuable tool in business reputation management.

– See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2013/06/25/how-google-updates-have-permanently-changed-the-face-of-seo.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.tIw2tTrI.dpuf

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