Are you one of the many companies that cringe at the thought of having to use social media in order to gain rankings for your website? Not every business has breaking news to share and that is OK. Sure, social media is now a ranking factor, but it is only one factor. Those of you who are losing sleep over your social media presence, or lack thereof, just need to relax and spend some of those waking hours learning what really matters for keyword rankings. If you are not sure where to start, here is an article that busts some common backlink building myths.

So You’re Telling Me Social Media Doesn’t Matter?

Not so fast sparky, I am telling you that social media is only one of the 200-plus ranking factors known to be taken into consideration by search engines.

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