SEO how-to, is changing!

This week, Google quietly made some small adjustments to their user protocol that has had massive implications on the way in which data is being reported, ultimately setting the blogosphere and the SEO industry on its head: With organic searches now operating on...

Building Brand Awareness – Tips

Brand awareness or a high profile is one of the most important tools any business can have at its disposal. You can have the best products in the marketplace or provide the best possible service but you will get nowhere if you have no profile or a weak brand. Some of...

The Day SEO Died!?

There is an even better way to handle this issue. Stop thinking about ranking entirely or which keywords cause which action on which page. Instead, focus on the user, their experience and the impact those customers make on your enterprise. That’s likely not going to...

What do you do for a living?

Many people ask me what I do and, to my surprise, a lot of them have no idea. This is totally my fault for not being more proactive about explaining my services. I admit that I have a difficult time with that. I think the bible puts it clearly, “let another...

Whose using Mobile? And what is a “screenjump”?

Consumers are moving between screens to research, shop and socialize, but to what degree? Jumptap, a unified audience platform, released findings from a new cross-screen study with comScore  to help advertisers better understand how the audience demographics they wish...
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