INTRODUCTION

Welcome to today’s guide on mastering your on-camera presence in corporate videos. Whether you’re a CEO, manager, or spokesperson, these practical tips will help you leave a lasting impact on your virtual audience.

SECTION 1: PREPARATION AND MINDSET

DO YOUR HOMEWORK

Before stepping in front of the camera:

Understand Your Message:

• Clarify the purpose of your video. What do you want to convey?
• Familiarise yourself with the script or talking points.
• When answering questions, dont forget to add the question into the answer. For eaxample : What is your name?  “My name is John Smith” rather than “John Smith”. In many cases the person asking the questions will be cut out during the editing process.

DON’T OVERTHINK IT

Relax and Be Natural:

• Imagine you’re having a conversation with a trusted colleague.
• Avoid over-rehearsing—it can make you sound robotic.

SECTION 2: PHYSICAL PRESENCE

DO MAINTAIN EYE CONTACT

Look Into the Lens:

• Connect with your virtual audience by looking directly into the camera.
• Pretend the lens is a person—it adds authenticity.

Looking Off Camera:

• Imagine you’re being interviewed by a person. Better still have a friend ask you the questions and maintain eye contact with your friend.
• Glance away occasionally to create a natural conversational flow, as though you are talking to many people.

DON’T STARE BLANKLY

Avoid Wandering Eyes:

• Resist the urge to read notes off-screen.
• Engage with the lens—it builds trust.