Why should you add search marketing or SEO to your advertising strategy?
Fifty-two percent of over-performers say that their organizations leveraged data and analytics to improve marketing effectiveness compared to just 35 percent of under-performers. July 2014 6
Why utilize a Direct Mail campaign along with your Search Marketing efforts?
Direct mail — yes junk mail via snail mail — still reigns supreme, offering response rates of 1.1 to 1.4% versus 0.03% for email, 0.04% for Internet display ads, and 0.22% for paid search. May 2013 19
Four-fifths (79 per cent) of consumers will act on direct mail immediately compared to only 45 per cent who say they deal with email straightaway. October 2013 9
Direct mail is the preferred channel for receiving marketing from local shops (51 per cent) and banks (48 per cent), while email is preferred for events and competitions (50 per cent each). October 2013 10
Email Marketing Gets Top Marks
Email shows high engagement rates with an average of 3.75 pageviews per visit, and achieves the highest comparative conversion rate at 2.9%. November 2014 2
Spam averaged between 71 and 80% of all emails sent globally during the fourth quarter of 2012. November 2014 1
The Best Value?
Direct mail has a better response rate than email — 25 percent vs. 23 percent — but direct mail costs about 100 times as much according to the Harvard Business Review. June 2013 18
Consistency in Branding is Key
Today’s consumers no longer care about where they are or what device they are using when interacting with a brand, as 58 percent of Millennials expect to engage with a company whenever they choose and via whichever channel they want. July 2014 3
Based on a survey of teenagers ages 13 to 18, found that most teens (79%) still like to consume their favorite TV content on their home television set. This is followed by 60% who prefer a theater, 59% who prefer Netflix, 53% who prefer Youtube, and 34% who prefer cable/satellite. July 2013 14